drug store news
Project Sunscreen rolls out to Ulta Beauty, Stop & Shop
Project Sunscreen’s line of products is hitting two major retailers. The California-based, Aussie-inspired sunscreen brand will be available at Ulta and Stop & Shop.
Project Sunscreen’s Kids, Baby and For All lines are rolling out to the beauty retailer’s site and stores, as well as 335 Stop & Shop doors. Exclusive to Ulta will be the Project Sunscreen Festival SPF 40 SKU, which features original labels and was inspired by summer events and outdoor celebrations.
“Our new Ulta collection is the ‘next generation’ of Project Sunscreen, complete with our distinguishable bright labels, distinctive roller ball bottle, and cap toppers to keep your Project Sunscreen right at your fingertips,” said Project Sunscreen co-founder and CEO Rachel Henderson said. “Like our popular kids’ and baby sunscreens, these lines for teens and adults are filled with the same, gentle ingredients to help protect against the drying effects of the sun’s harmful UVA/UVB rays.”
Project Sunscreen products are reef-safe, ocean-friendly and formulated from 100% mineral active ingredients as naturally derived zinc oxide and titanium dioxide, the company said. Free of such harsh chemicals as oxybenzone and octinoxate, the brand’s products follow measures of the safe sunscreen legislation passed in Hawaii and Key West and do not contain fragrances, dyes, parabens PABAs.
“When we set out to create Project Sunscreen, it was essential to us to create something that was both good for your skin and good for the environment,” Henderson said.